"And unless shareholders get rid of Bezos and the buffoons in the boardroom, those clowns may add a new chapter to the books sold by AMZN called Chapter 11. This company is a joke and so is its leadership.”

Werner Vogels, Amazon CTO, even weighed in on this clipping:

Werner Vogels @Werner

Buffoons and clowns. Amazon.toast is what some called us. Focus on the customer and you will build a successful Biz https://t.co/Q4B3rKksNG

Pessimists Archive @PessimistsArc

Stock advice column on Amazon - August, 2000 https://t.co/IHQKcG4XVZ https://t.co/wyYZL5iUko

1:55 PM ∙ Nov 3, 2015

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Below is another piece on Amazon stock price, it said it would likely never reach $600 again - today it stands at $3,675.

“Amazon.com will never again approach its early 2000 share price of nearly $600, and there’s no guarantee the company will make a profit anytime soon.”

“But amid the confidence and laughter, Bezos sounds an almost unwitting note of warning. Talking of how he never expected to really make a go of Amazon.com in those early years as he drove across America, he says: "Most start-up companies do fail, but most fail slowly. It takes six or seven years for them to fail, usually." As Amazon's fifth anniversary rolls around, Bezos may be wishing he hadn't said that.”